Many parents should be credited with their efforts to provide excellent diets for their children. But it isn’t easy; the industry targets children first, and mothers second. The plan is simple; give parents ‘the answer’ for fast, easy, nutritious food.
Advertizing is designed to pull at mommy’s soul, advising her to stop at nothing to keep her little ones healthy. Meanwhile, appeals to the child are made with amazing 3-D displays, cartoon characters, heroes, and animated toys. Yet regulations keep advertisers slightly honest, so we hear them announce ABC Cereal to be “…a part of this nutritious breakfast…” Um, that means it ain’t the nutritious breakfast.
The watcher sees a fantastical, colorful display of a breakfast fit for royalty. Whole-wheat toast topped with natural preserves, fresh strawberries and peaches, eggs, freshly-squeezed orange juice, and organic milk. Just what part does ABC Cereal play?
It is likely processed, nutritionless, tasteless, sterile powder, loaded with sugar, sprayed with synthetic vitamins, extruded into fun shapes, baked, and funneled into gorgeous boxes covered in cool pictures promising delightful prizes.
Amazingly, the well-meaning parent will now shell out five or six clams for a pound of toasted sugar-paste, and feel good about it, since the kids can get breakfast themselves, it’s fast, has “100% RDA” and well, “they will have lunch at school.” No eggs, no fruit, no orange juice; it is barely a fraction of that nutritional breakfast.
And the massive dose of sugar infusing the child, the very means by which many experience a decline in arterial health, leading to diabetes, not only sends him to a sugar high, it drags him to a low within hours.
At first we may have a child bouncing off the ceiling, out of control, running, and instigating a coup d’etat, only to find him later dragging, complaining, exhausted, frustrated, and mean as a junkyard dog. And some are even prone to blame the child.
So, perhaps in confusion, parents and teachers either threaten or bribe to get the behavior they seek, when all the time he is malnourished, and drugged. The poor creature is an addict.
Sadly, the very parent who realizes the child needs a better breakfast, may now buy YOGIE’S Yogo Gogo Grainola, which is better than ABC, that is certain, just like one broken arm is better than two.
As parents, we need to take responsibility for our children’s health. We need to do our own research, prepare and serve our own food, and educate our children, vaccinating them against the advertizing establishment’s agenda.
And perhaps we should work smart to raise our children well, rather than hard, which, I contend, is the result of taking the easy path.